We’re proud to announce that we recently won a 2025 AMA Houston Crystal Award in the Marketing Research: Quantitative category for our packaging study with AlEn. The award was announced and presented at the Crystal Awards gala on May 15 in Houston, TX.
The award-winning project focused on helping AlEn, a leading consumer goods company, identify the most effective package design for its new liquid laundry detergent. Through in-person testing and rigorous quantitative analysis, we provided the client with clear, actionable insights, giving them full confidence in their final design decision.
This recognition highlights our strength in delivering research that’s not just thorough, it’s decision-ready.
As Jill Manty, President of AMA Houston, shared
“The work recognized at this year’s Crystal Awards represents the very best of what marketing can achieve—strategic, creative, and undeniably effective. It’s a powerful reminder that great marketing doesn’t just spark attention, it drives impact. Every winner reflects the kind of talent and innovation that sets Houston’s marketing community apart.”
We couldn’t agree more. We’re honored to be part of that impact and are even more elated to share it with our client.
Ready to Move Forward with Confidence?
We don’t just collect data, we craft insights that lead to confident action. Whether you’re launching a new product, refining your message, or evaluating design options, we’re here to help you get it right.
Let’s talk about your next challenge.