About Creative Consumer Research
Our Mission
We are the most respected public opinion source, providing accurate and actionable information in order to develop strategic solutions.
Unmatched Experience
Creative Consumer Research (CCR) is a leading market research firm that provides actionable consumer insights in both the private and public sectors. Established in 1976, we’ve conducted 55,000+ individual projects and continue to design and execute more than 600 projects annually for local and national clients in Texas, the US, South America, and the Middle East.
![Focus Groups](https://ccrsurveys.com/wp-content/uploads/1-jbp-highres-3945Greenbriar-1-scaled.jpg)
![Focus Groups](https://ccrsurveys.com/wp-content/uploads/2-jbp-highres-3945Greenbriar-35-scaled.jpg)
committed to Quality
We’re located in Stafford, Texas with a team of 13 full-time market research professionals, 6 part-time staff members, and 70 part-time interviewers and focus group recruiters. Our senior executive staff and mid-level managers have an average tenure of 25 and 10 years, respectively.
Unmatched Experience
No matter the size or scope of research, we have the capability and experience to create a custom-tailored research solution for you.
Our decades of experience conducting research include sampling groups of all sizes (50 to 30,000), using the best methodologies available, and working in diverse industries including B2B, healthcare, public utilities, transportation, travel and leisure, financial services, food and beverage, and many more. Our expert team is skilled in each step of the research process – from design and implementation to data analytics and presentation.
![Focus Groups](https://ccrsurveys.com/wp-content/uploads/1-jbp-highres-3945Greenbriar-25-scaled.jpg)
![Focus Groups](https://ccrsurveys.com/wp-content/uploads/4-jbp-highres-3945Greenbriar-41-scaled.jpg)
committed to Quality
To serve clients in other markets, we rely on our trusted network to successfully execute projects outside of Texas. We carefully choose an appropriate company – one that maintains the same high standards for quality and integrity that we set for ourselves. Whenever possible, we attempt to subcontract with Small Businesses, Minority or Woman-Owned Businesses.
For on-site interviewing studies where subcontracting is required, a CCR manager travels to the market to conduct the interviewer briefing and visit the interviewing sites for the first two days of a study. This extra step of observation allows us to ensure that the quality of the interviewers chosen and the interviewing being conducted on our behalf meets our own standards of quality.
Need special insights? We are creative and resourceful in our recruiting and interviewing efforts, and we offer a wide array of services including door-to-door and intercepts. No matter how intricate, complicated, or time-consuming your project may be, we’re committed to your success.
OUR LEADERSHIP TEAM
![BJ Gerjes](https://ccrsurveys.com/wp-content/uploads/BJGerjes.jpg)
BJ Gerjes
Chief Executive Officer
bgerjes@ccrsurveys.com
![Tracy Russell](https://ccrsurveys.com/wp-content/uploads/Tracy-Russell.jpg)
Tracy Russell
Chief Information Officer
![Larry Goodwell](https://ccrsurveys.com/wp-content/uploads/LarryGoodwell.jpg)
Larry Goodwell
Group Leader
![Sadia Khan](https://ccrsurveys.com/wp-content/uploads/SadiaKhan.jpg)
Sadia Khan
Executive Recruiter
![Richard Cisneros](https://ccrsurveys.com/wp-content/uploads/RichardCisneros-1.jpg)
Richard Cisneros
President
rcisneros@ccrsurveys.com
![Claudio Lobato](https://ccrsurveys.com/wp-content/uploads/ClaudioLobato.jpg)
Claudio Lobato
Project Supervisor/Analyst
![Heather Casas](https://ccrsurveys.com/wp-content/uploads/HeatherCasas.jpg)
Heather Casas
Project Supervisor
Certifications & affiliations
![Creative Consumer Research affiliations-10 AMA American Marketing Association logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-10.png)
![Creative Consumer Research affiliations-07 QRCA logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-07.png)
![Creative Consumer Research affiliations-04 AMA American Marketing Association logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-04.png)
![Creative Consumer Research affiliations-08 BBB Accredited Business logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-08.png)
![Creative Consumer Research affiliations-01 AMA American Marketing Association logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-01.png)
![Creative Consumer Research affiliations-02 AMA logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-02.png)
![Creative Consumer Research affiliations-03 AMA American Marketing Association logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-03.png)
![Creative Consumer Research affiliations-06 AMA American Marketing Association logo](https://ccrsurveys.com/wp-content/uploads/Creative-Consumer-Research-affiliations-06.png)