Focus Groups

Client Facilities

Creative Consumer Research has four focus group rooms and a large multi-purpose room. Each room is equipped with a floor-to-ceiling one-way mirror for unobstructed viewing.

Viewing may be done from adjacent client rooms through the one-way mirror, from a spacious conference room with video and audio feeds, or, remotely, using third-party vendors such as Focus Vision.

Focus group rooms

Clients have the option to observe simultaneous sessions via closed-circuit video from their primary viewing room. Clients are provided a flash drive with the audio and video files prior to leaving the facility.

Additional Client Facility Features Included:

  • Volume control
  • WiFi is available throughout the building.
  • Our staff is consistently available to guide respondents through the study process.

Focus Groups Houston

Conducting a focus group in Houston gives you more options. Focus groups may be conducted as round table discussions, or rooms may be set up in classroom style for music tests, taste tests, and product evaluations. Mock jury focus groups are also available.

The Creative Consumer Research standard facilities allow for comfortable seating of up to 20 respondents in a classroom-style setting.

Additional Focus Group Rooms Features Included:

  • Stationary cameras
  • Camera operators are available upon request.
  • Three fully equipped kitchens are available for product preparation and storage.

Upon request, the room can be equipped with laptop computers for online study completion with immediate availability to preliminary data results. This service can connect to surveys hosted by Creative Consumer Research, or directly to the client’s network.

For Specialized Study Requirements:

​Our multi-purpose room is equipped with an overhead door to allow for displaying large items or equipment for consumer evaluation.

Focus group client facilities.

Used in a classroom-style setting, this room comfortably seats up to 60 respondents. This is a self-contained room with access to a small kitchen and participant restrooms.​

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