Insurance Market Research

As the insurance industry constantly evolves and encounters new opportunities, it’s critical for insurance carriers and companies to keep up with the latest market trends. From small independent agencies to national caliber insurance providers, Creative Consumer Research’s comprehensive services aim to focus on strategic issues and generate solutions for businesses large and small in the insurance industry.

Insurance market research

With 40 years of experience providing market research to public and private entities, Creative Consumer Research (CCR) offers a breadth of tailored services for the insurance industry. Survey design, data collection, and data analysis are among the services CCR provides that address the specific factors unique to this fast-growing market.

Survey Design: The Key to Unlocking Consumer Mindsets

All effective survey administration processes begin with an effective survey design, and Creative Consumer Research understands what it takes to deliver results. Whether the survey is conducted by telephone, online or in-person, Creative Consumer Research gathers the right balance of general impressions and detailed facts through strategic questions that allow insurance clients to analyze the correct data for their needs.

Online Research: The Future of Insurance Market Analysis

In addition to strategic survey design, Creative Consumer Research provides a solid online research program that facilitates client results. Online survey participants experience engaging videos, audio and other interactive media through a successful software platform. Combined with telephone interviewing, this web-based methodology is effective at reaching large audiences at an affordable price.

Data Analysis: Illustrated Insight into Real-Time Information

Data analysis is an invaluable tool in the Information Age. Analyzing data at Creative Consumer Research means that the information isn’t simply observed by the numbers, it is carefully monitored for quality performance. Knowing how to read data is critical to success in the insurance business, and our data analysis and testing techniques achieve this success with each client. These comprehensive services include factor analysis, perceptual mapping, price elasticity, and more.

To find out more about our insurance market research services, don’t hesitate to contact us anytime. We’ll give you a first-time inquiry at no obligation to you. Seeking a solution to your billing, claims, or audit issues? Creative Consumer Research has the full spectrum of experience to determine the accurate information you need.

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