To really get a product moving off the shelves, you need to understand what consumers are attracted to and what makes them motivated to purchase. Without proper research, most of this is a guessing game. However, there is a science behind determining what is best for your product to make it successful in the market. To figure it out, you need to look at various elements related that impact your product.
Looking At Competitors
The first part of market research is looking at your competitors. Seeing what they are currently doing as well as things that have not worked well in the past can help you tremendously. You do not want to copy with packaging by any means but the first step in the right direction is figuring out what does and does not work. You can easily do this by looking at competitors in the market.
Ensuring Packaging Is Appealing
Once you know what works in the market as well as what doesn’t, you can begin to create your packaging. During this process, you will want to ensure that the packaging is appealing to consumers. There are many variables to consider including color options, text options, and even text styles. If your packaging does not stand out on the shelf, you cannot guarantee that consumers will notice it over the competition. You want the packaging to attract the eye of the consumer as well as encourage them to make the purchase. This is not always an easy task so you may want to create a few different designs and then test them with a small group that represents your target market.
Focusing On What The Consumers Want
By creating and testing packaging concepts with your target market, you can get a better feel of what will work for your product. Even with doing the background research before creating your packaging concepts, you can never really know what will work best in the market. That is what makes using a test group so valuable. You can get honest feedback so that you can make the packaging even better. Using this kind of research can provide you with a lot of insight into your customer base as well as potential customers.
For all of your packaged and consumer goods market research, come to Creative Consumer Research. We have the tools to navigate you through the process as well as guide you to creating the optimum packaging solution.
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