Public Utilities Market Research

Get more market share

Focus Groups

Understand Your Market

Utilities can range from water, electricity, gas, internet, and more. In some markets, the public does not have a choice of which companies they choose to use for their utilities. However, in other markets, they do.

If you want to appeal to that audience, then you need to conduct quality public utilities market research to know what products and services they want and are specifically looking for. We can help you survey your current customers, potential customers, and the general public to find out what they are looking for in a public utilities company, rates they think are fair, and much more. If you already have special programs, rates, or services offered in the market, we can survey your current customers to see what products and services they use and how they evaluate their benefits. These are just a few examples of the many ways we can help you understand your market audience.







An Advantage Over Your Competitors

Taking a look at the services that are utilized by your current customers is one way you can determine what and why your market audience is buying, but gathering information about your competitors is certainly another option. However, this information will not always just present itself to you. More often than not, you have to go out and gather this information.

If you have a competitor that has the majority market share, we can help you discover why people choose that particular company over yours. We have a full arsenal of public utilities market research methods to gain in-depth insights into your competitors’ audience. If it is determined that it does not have to do with the specific prices, experiences, or services they offer (IE it does not differ that much from your offerings), you might need to look at their marketing tactics instead.

Focus Groups
Focus Groups

Research Methodologies

There are many different types of insurance market research methods and we do them all. This arsenal of market research methods allows customers to honestly share what they think about a product and/or service, helping you better understand how your audience thinks, feels, and behaves.

• In-Person Focus Groups

• Virtual Focus Groups

• Online Surveys

• Conjoint Analysis

• MaxDiff Scaling

• Self-response Surveys

• Online Bulletin Board

• Dyads

• Triads

• Hot Spot Testing

• One-on-one Interviews

Experience in Multiple Utility Industries

No matter the size or scope of research for your utility industry, our team has the capability and experience to create a custom-tailored research solution using one (or more) market research methodology that yields the best results for your business.

Connect with us today to discuss how we can customize our public utilities market research services to best help your business.