1976-2026
STILL CREATIVE AFTER 50 YEARS
Fifty years of research doesn’t make you certain. It makes you better at knowing what to ask next. We have completed more than 55,000 projects across five decades.
FIFTY YEARS OF QUESTIONS THAT CHANGED WHAT CAME NEXT.
The businesses and organizations that have trusted us with their most important decisions understand what a half-century of research actually produces. Research that holds up under scrutiny. Client relationships measured in decades. Findings delivered with the kind of confidence that only comes from having done this work long enough to know the difference.
The world has changed more than once since 1976. The questions have gotten harder. The decisions have gotten bigger.
The organizations that come to us need a research partner who has watched markets shift, consumer behavior evolve, and entire industries transform in real time. That perspective changes what we’re able to see, and what we’re able to tell you.
The research landscape looks nothing like it did in 1976. Neither do we.
STILL HERE. STILL ASKING. STILL CREATIVE.
50
Years of Market
Research
55K+
Research Projects
Completed
600+
Projects Delivered
Every Year
3
Continents
Worked Across
50
Years of Market
Research
55K+
Research Projects
Completed
600+
Projects Delivered
Every Year
3
Continents
Worked Across
CCR’s 50-year history is a story of relationships, integrity, and innovation.
I’ve been fortunate to spend almost 30 of those years contributing to that story alongside an incredible team.
Looking back, I’m grateful for the clients who believed in us, the employees who made our success possible, and the opportunity to help lead a company that continues to evolve while staying true to its values.
BJ Gerjes
Chief Executive Officer
50 YEARS OF CLARITY
A LOT CHANGES IN 50 YEARS.
THE COMMITMENT TO CLARITY NEVER DID.
For 50 years, our job has never been to simply conduct surveys or moderate focus groups.
It’s been to ask the right questions, recommend the right approach, and provide the insights our clients need to make business decisions with confidence.
I’m grateful to every client who placed their trust in us, every employee who made that trust possible, and every partner who has been part of CCR’s journey. Thank you for 50 remarkable years.
Richard Cisneros
President
WHAT FIVE DECADES OF RESEARCH TEACHES YOU
THREE THINGS THAT HAVE BEEN TRUE
SINCE THE BEGINNING.
THE BEST RESEARCH STARTS BEFORE THE FIRST QUESTION IS WRITTEN.
Every project begins with understanding what decision it is meant to support and what the findings need to make possible. Getting that right up front is what separates useful research from research that arrives too late to change anything.
RELATIONSHIPS OUTLAST ANY SINGLE PROJECT.
Some of the clients we serve today have been partners for decades. That kind of trust gets built one engagement at a time, with consistent rigor, honest interpretation, and a team that shows up the same way every time.
MARKETS SHIFT AND EVOLVE. SO DOES THE WORK.
Fifty years has meant adapting to technological change, industry disruption, and a research landscape that looks nothing like 1976. Every shift required a response. Every response made the team better.
50 YEARS. STILL ASKING.
Stories from Five Decades of Research, Relationships, and What Happens When Craft Drives the Work
BEHIND THE RESEARCH
WHAT 55,000 PROJECTS TEACHES YOU ABOUT THE QUESTIONS THAT ACTUALLY MATTER.
After five decades and tens of thousands of engagements, patterns emerge. Here is what we have learned about the questions that actually move an organization forward.
HUMAN AT THE CORE
THE TEAM THAT BUILT IT, AND THE TEAM BUILDING WHAT COMES NEXT.
A company is only as good as the people in it.
The Next 50 Start with Clarity
When a decision is on the horizon and instinct alone is not enough, this is where that work begins.