Combined company will increase market penetration by addressing the needs of both B2C and B2B organizations
Houston, TX – Creative Consumer Research and Tricone Research, leading providers of market research and consumer insights services recently announced the merger of the two companies. The merger is effective as of December 1, 2020. The companies have combined operations and will now be known as CCR.
The merger of these two private companies was completed when BJ Gerjes, VP of Business Development at Creative Consumer Research and Richard Cisneros, owner of Tricone Research purchased Creative Consumer Research from the former owner for an undisclosed amount and merged their respective companies.
Gerjes has assumed the role of Chief Executive Officer and Cisneros has taken on the role of President of CCR.
“I’m looking forward to continuing the legacy and excellent market research and consumer insights Creative Consumer Research is known for in the market.,” said BJ Gerjes. “Having partnered with Tricone Research on projects throughout the years, I knew I wanted to offer the level of strategic insights that Tricone uncovers for its clients. So, I approached Richard about the possibility of joining forces.
“When BJ approached me with this opportunity, I knew this would be a great partnership,” said Richard Cisneros. “I was looking to expand my offerings outside of the technical verticals that I typically serve. . Having worked with BJ for more than 10 years, I knew this was a partnership that could result in the most sought-after research provider in Houston and beyond.”
The combined company will focus on providing full-service market research and consumer insights services, including surveying, focus groups, interviews, data analysis, competitive analysis, and more for companies across a wide range of industries in the United States and around the world.
