According to the most recent annual survey by Rice University’s Kinder Institute for Consumer Research, Fort Bend County’s population is more diverse than ever. That’s saying a lot since the county has been a veritable melting pot for some time. According to the organization’s research, the racial breakdown of the county, which has a population of around 628,000, is roughly 36% white, 21% black, 24% Latino and 20% Asian.
With this information in mind, the Fort Bend County area contains a great resource of diverse consumers.
Successful Consumer Research Requires a Multicultural Approach
By 2040, it is estimated that current minority populations in the U.S. will become the majority. This shift is clearly evident in Fort Bend County, and companies that want to market in this region must acknowledge and embrace it, or they will lose out to the competition. Due to the complexities that are involved in discerning different cultural groups’ outlooks, values and other attributes, engaging in effective market research is a must. Wise marketing directors will happily invest in in the right market research to ensure that their campaigns produce viable results.
Adapting for Different Markets is Needed in Fort Bend County
To market successfully in a diverse area like Fort Bend County, it is crucial to develop different marketing messages for different groups. Before that can happen, however, those various groups’ views, values, perceptions, and other characteristics must be determined as accurately as possible.
We’re Zoned to Provide the Most Well-Rounded Results
This is where effective market research pays off big time. Creative Consumer Research is located in Stafford, and is right within Fort Bend County. With enough known about each target demographic, crafting the most effective marketing message becomes miles easier.
Source: http://www.chron.com/neighborhood/fortbend/news/article/How-Fort-Bend-County-became-a-model-for-diversity-7232090.php