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How to Turn Negative Customer Feedback Into Brand Loyalty
Negative customer feedback can feel like a setback—but with the right strategy, it can become one of your greatest growth tools. In fact, how your brand handles criticism often leaves a stronger impression than how it celebrates praise. At Creative Consumer Research,...
Why Measuring Customer Satisfaction Matters
Customer satisfaction is no longer a “nice-to-have”—it’s a must. According to PwC, 73% of consumers say customer experience is a key factor in purchasing decisions. However, only companies that actively measure satisfaction can truly manage and improve it. By...
The Voice of the Customer: Why It Should Drive Your Business Decisions
In today’s competitive market, businesses that thrive are the ones that truly understand and respond to their customers. This starts with embracing the voice of the customer (VoC)—the insights, expectations, and experiences shared by your customers across every...
Creative Consumer Research and Tricone Research Announce Merger
Combined company will increase market penetration by addressing the needs of both B2C and B2B organizations Houston, TX – Creative Consumer Research and Tricone Research, leading providers of market research and consumer insights services recently announced the merger...
What’s the Difference Between Qualitative and Quantitative Research?
Before you start pulling in data, you need to choose the correct research method that aligns with your goals. There are two types of marketing research, qualitative and quantitative. It’s important to note that the two can not be used interchangeably. Each one has its...
Market Research Doesn’t Have to be a Huge Undertaking
The role of market research in any business is invaluable. In fact, most companies will allocate between 25% and 50% of their marketing budget to research activities. In good faith, organizations will undertake market research to discover what the core problem is, who...
How B2B Companies Can Use Market Research
Did you know that more than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to 50% of those who report a poor experience? In addition, 73% of B2B executives know that customer expectations for more meaningful...
5 Things You Need to Know to Plan Your Marketing Research in 2020
There’s a big difference in knowing your business will succeed versus only hoping it will. Making marketing decisions based on a gut feeling rarely works and when it doesn’t, your entire business could be at risk. Taking the extra effort to seek accurate and valid...
Market Research Versus Consumer Insights Research
Do you know the difference between market research services and consumer insights research services? Understanding the difference between the two can be critical to your business success. Market Research Market research is a factual and statistical organized effort to...
Understanding the Importance of Insurance Market Research
As the insurance industry constantly evolves and encounters new opportunities, it is critical for insurance carriers and companies to keep up with the latest market trends. From small independent agencies to national insurance providers, insurance market research...