About Creative Consumer Research

Our Mission

We are the most respected public opinion source, providing accurate and actionable information in order to develop strategic solutions.

Creative Consumer Research (CCR) is a leading market research firm that provides actionable consumer insights in both the private and public sectors. Established in 1976, we’ve conducted 55,000+ individual projects and continue to design and execute more than 600 projects annually for local and national clients in Texas, the US, South America, and the Middle East.

We’re located in Stafford, Texas with a team of 13 full-time market research professionals, 6 part-time staff members, and 70 part-time interviewers and focus group recruiters. Our senior executive staff and mid-level managers have an average tenure of 25 and 10 years, respectively.

No matter the size or scope of research, we have the capability and experience to create a custom-tailored research solution for you.

Our decades of experience conducting research include sampling groups of all sizes (50 to 30,000), using the best methodologies available, and working in diverse industries including B2B, healthcare, public utilities, transportation, travel and leisure, financial services, food and beverage, and many more. Our expert team is skilled in each step of the research process – from design and implementation to data analytics and presentation.

To serve clients in other markets, we rely on our trusted network to successfully execute projects outside of Texas. We carefully choose an appropriate company – one that maintains the same high standards for quality and integrity that we set for ourselves. Whenever possible, we attempt to subcontract with Small Businesses, Minority or Woman-Owned Businesses.

For on-site interviewing studies where subcontracting is required, a CCR manager travels to the market to conduct the interviewer briefing and visit the interviewing sites for the first two days of a study. This extra step of observation allows us to ensure that the quality of the interviewers chosen and the interviewing being conducted on our behalf meets our own standards of quality.

Need special insights? We are creative and resourceful in our recruiting and interviewing efforts, and we offer a wide array of services including door-to-door and intercepts. No matter how intricate, complicated, or time-consuming your project may be, we’re committed to your success.