The Voice of the Customer: Why It Should Drive Your Business Decisions
In today’s competitive market, businesses that thrive are the ones that truly understand and respond to their customers. This starts with embracing the voice of the customer (VoC)—the insights, expectations, and experiences shared by your customers across every...What’s the Difference Between Qualitative and Quantitative Research?
Before you start pulling in data, you need to choose the correct research method that aligns with your goals. There are two types of marketing research, qualitative and quantitative. It’s important to note that the two can not be used interchangeably. Each one has its...Market Research Doesn’t Have to be a Huge Undertaking
The role of market research in any business is invaluable. In fact, most companies will allocate between 25% and 50% of their marketing budget to research activities. In good faith, organizations will undertake market research to discover what the core problem is, who...How B2B Companies Can Use Market Research
Did you know that more than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to 50% of those who report a poor experience? In addition, 73% of B2B executives know that customer expectations for more meaningful...5 Things You Need to Know to Plan Your Marketing Research in 2020
There’s a big difference in knowing your business will succeed versus only hoping it will. Making marketing decisions based on a gut feeling rarely works and when it doesn’t, your entire business could be at risk. Taking the extra effort to seek accurate and valid...