Latest News

Of course, there are many different public utility markets, and some public utility markets allow for competition, while others do not. For all of the public utility markets that do allow for competition, there must be market research conducted in order to know how to...

Whatever your business, it is incredibly important to understand what consumers are looking for. Knowing how your consumers shop is the key to making sure that your business succeeds. That way, you know that customers are getting what they want out of your business....

What do you know about today's insurance customer? An established industry like yours has a long history, but today's consumers are far different than they were even a decade ago. How do you keep current with their needs, desires, fears and problems? How can you be...

Businesses today should worry about losing sales due to poor decisions. That's why Creative Consumer Research can be a helpful tool to provide insightful data. Why Does Good Decision Making Matter? Businesses today should worry about losing sales due to poor...

As a healthcare provider you offer valuable services, regardless of your field. You know what your patients and clients want, what they need, and what drives their behavior, or do you? People have choices when it comes to their care. It's a competitive industry that...

According to the most recent annual survey by Rice University's Kinder Institute for Consumer Research, Fort Bend County's population is more diverse than ever. That's saying a lot since the county has been a veritable melting pot for some time. According to the...

Consumer research helps companies of all kinds prepare for changing shifts in attitude, preference, or demand amongst consumers. So, then you may ask yourself, why aren't more companies a success if consumer research is so effective at showing company owners what...

Check out what our clients have to say about what we do at Creative Consumer Research! As displayed here, we work with a wide variety of clients, including insurance, financial, marketing, food service, healthcare, packaged goods, public utilities, and more. Food...

Thanks for 40 Years of Creative Consumer Research For 40 years, we at Creative Consumer Research have been helping both private and public organizations learn more about the people they serve. Since we were founded in 1976, we’ve completed more than 55,000 projects...

We want people to know the facts about Creative Consumer Research, but unfortunately the truth can become lost in the wrong assumptions. When deciding whether or not to employ the consumer research methods at Creative Consumer Research, don't let your choice be...