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Why Mixed-Method Research Leads to Smarter Business Decisions
Data matters, but it’s only part of the story. Knowing what your customers are doing is important. But knowing why they’re doing it is what makes the difference. Mixed-method research brings those pieces together. It blends measurable data with direct customer...
Test Before You Invest: Why Concept Testing Helps Build Smarter Products
The best product ideas aren’t just bold. They’re built around real customer needs. Even the most exciting concepts can miss the mark if they don’t connect with your audience. Before committing time, budget, and resources, it’s important to pause and test the idea....
How Market Research Fuels Successful Product Launches
Launching a new product is more than an exciting milestone, it’s a critical business move. Even the most forward-thinking innovations can miss the mark without clear guidance from the market. At Creative Consumer Research, we’ve seen how research transforms bold ideas...
The Most Common Mistakes in Market Research and How to Avoid Them
Ensure your research delivers real insights, not misleading data. Market research is one of the most powerful tools a business can use to stay competitive, uncover opportunities, and build stronger customer relationships. But even the most well-intentioned research...
The Power of Focus Groups: Going Beyond Surface-Level Data
Surveys and analytics tell you what’s happening—but they often miss the “why.” We specialize in going beyond the numbers to uncover the real drivers behind consumer behavior. That’s the power of focus groups. Focus groups bring the customer’s voice to the forefront....
How to Write Survey Questions That Deliver Real Insights
Surveys are powerful but only when designed to ask the right questions the right way. We know that a clear, well-structured question doesn’t just gather data. It drives tangible business outcomes. After almost 50 years of helping brands translate customer feedback...
What’s the Difference Between Qualitative and Quantitative Research?
In today's fast-moving marketplace, confident decisions start with the right insights. But when it comes to research, many teams still face a key question: Should we go with quantitative data, qualitative feedback, or both? Before pulling data, you need to choose the...
CCR Wins 2025 AMA Houston Crystal Award for Quantitative Research
We’re proud to announce that we recently won a 2025 AMA Houston Crystal Award in the Marketing Research: Quantitative category for our packaging study with AlEn. The award was announced and presented at the Crystal Awards gala on May 15 in Houston, TX. The...
Customer Journey Mapping: How to Discover Pain Points and Opportunities
A research-based approach to improving customer experience at every touchpoint In today's competitive market, understanding your customer isn't optional—it’s essential. But even with great products and services, customers may still encounter friction or confusion that...
What Your Customers Aren’t Telling You But Your Research Should
In today’s data-rich environment, it’s tempting to believe we already know everything about our customers. But beneath the surface of surveys and reviews lies a quieter, often overlooked layer of insight—the unspoken truths that can make or break your customer...