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According to the most recent annual survey by Rice University's Kinder Institute for Consumer Research, Fort Bend County's population is more diverse than ever. That's saying a lot since the county has been a veritable melting pot for some time. According to the...

Consumer research helps companies of all kinds prepare for changing shifts in attitude, preference, or demand amongst consumers. So, then you may ask yourself, why aren't more companies a success if consumer research is so effective at showing company owners what...

Check out what our clients have to say about what we do at Creative Consumer Research! As displayed here, we work with a wide variety of clients, including insurance, financial, marketing, food service, healthcare, packaged goods, public utilities, and more. Food...

Thanks for 40 Years of Creative Consumer Research For 40 years, we at Creative Consumer Research have been helping both private and public organizations learn more about the people they serve. Since we were founded in 1976, we’ve completed more than 55,000 projects...

We want people to know the facts about Creative Consumer Research, but unfortunately the truth can become lost in the wrong assumptions. When deciding whether or not to employ the consumer research methods at Creative Consumer Research, don't let your choice be...

If you have ever wondered what things needed to occur before changes were made in a community, you likely determined that research was a factor. However, many people assume that the research consisted of parts of the population to see what was needed or even at...

It is easy to assume we know just what our customers want or need. We must realize that the marketplace is dynamic. Consumer needs, wants and interests change. Consumers want their needs and wants met in a way that makes them feel valued and respected to enhance the...

How is your food service business keeping in touch with the needs and desires of your customers? Whether a restaurant, shop or a provider to businesses, it is important to stay on top of what consumers are looking for. The food service industry is highly competitive...

Like all businesses, insurance companies need to understand what customers want in order to stay competitive. Thanks to the ease with which consumers can perform independent online research, it's more important than ever for insurance providers to know what consumers...