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If you have ever wondered what things needed to occur before changes were made in a community, you likely determined that research was a factor. However, many people assume that the research consisted of parts of the population to see what was needed or even at...

It is easy to assume we know just what our customers want or need. We must realize that the marketplace is dynamic. Consumer needs, wants and interests change. Consumers want their needs and wants met in a way that makes them feel valued and respected to enhance the...

How is your food service business keeping in touch with the needs and desires of your customers? Whether a restaurant, shop or a provider to businesses, it is important to stay on top of what consumers are looking for. The food service industry is highly competitive...

Like all businesses, insurance companies need to understand what customers want in order to stay competitive. Thanks to the ease with which consumers can perform independent online research, it's more important than ever for insurance providers to know what consumers...

Market research, despite what many people believe, is not only for the well being of the company conducting the research. In fact, as is the case with healthcare market research, it actually improves a great many things for the public in general. Healthcare market...

Regardless of how long your business has been operating, understanding the current market situation can be invaluable to your company. There are several ways this value is realized through the use of market research and it could be the key to your business being...