Latest News & Blogs
Information, trends, and latest updates
How to Write Survey Questions That Deliver Real Insights
Surveys are powerful but only when designed to ask the right questions the right way. We know that a clear, well-structured question doesn’t just gather data. It drives tangible business outcomes. After almost 50 years of helping brands translate customer feedback...
What’s the Difference Between Qualitative and Quantitative Research?
In today's fast-moving marketplace, confident decisions start with the right insights. But when it comes to research, many teams still face a key question: Should we go with quantitative data, qualitative feedback, or both? Before pulling data, you need to choose the...
CCR Wins 2025 AMA Houston Crystal Award for Quantitative Research
We’re proud to announce that we recently won a 2025 AMA Houston Crystal Award in the Marketing Research: Quantitative category for our packaging study with AlEn. The award was announced and presented at the Crystal Awards gala on May 15 in Houston, TX. The...
Customer Journey Mapping: How to Discover Pain Points and Opportunities
A research-based approach to improving customer experience at every touchpoint In today's competitive market, understanding your customer isn't optional—it’s essential. But even with great products and services, customers may still encounter friction or confusion that...
What Your Customers Aren’t Telling You But Your Research Should
In today’s data-rich environment, it’s tempting to believe we already know everything about our customers. But beneath the surface of surveys and reviews lies a quieter, often overlooked layer of insight—the unspoken truths that can make or break your customer...
How to Turn Negative Customer Feedback Into Brand Loyalty
Negative customer feedback can feel like a setback—but with the right strategy, it can become one of your greatest growth tools. In fact, how your brand handles criticism often leaves a stronger impression than how it celebrates praise. At Creative Consumer Research,...
Why Measuring Customer Satisfaction Matters
Customer satisfaction is no longer a “nice-to-have”—it’s a must. According to PwC, 73% of consumers say customer experience is a key factor in purchasing decisions. However, only companies that actively measure satisfaction can truly manage and improve it. By...
The Voice of the Customer: Why It Should Drive Your Business Decisions
In today’s competitive market, businesses that thrive are the ones that truly understand and respond to their customers. This starts with embracing the voice of the customer (VoC)—the insights, expectations, and experiences shared by your customers across every...
Creative Consumer Research and Tricone Research Announce Merger
Combined company will increase market penetration by addressing the needs of both B2C and B2B organizations Houston, TX – Creative Consumer Research and Tricone Research, leading providers of market research and consumer insights services recently announced the merger...
Market Research Doesn’t Have to be a Huge Undertaking
The role of market research in any business is invaluable. In fact, most companies will allocate between 25% and 50% of their marketing budget to research activities. In good faith, organizations will undertake market research to discover what the core problem is, who...