Do You Know How Consumers Shop?

Whatever your business, it is incredibly important to understand what consumers are looking for. Knowing how your consumers shop is the key to making sure that your business succeeds. That way, you know that customers are getting what they want out of your business....

Gain Insight: the Insurance Consumer is Evolving

What do you know about today’s insurance customer? An established industry like yours has a long history, but today’s consumers are far different than they were even a decade ago. How do you keep current with their needs, desires, fears and problems? How...